Spot the outliers
Go beyond the biggest accounts. Find posts that outperform their usual baseline, with clear explanations of the available evidence.
Take a closer lookA clearer view of what worksLess scrolling.
Less scrolling.
More standout ideas.
Find the best-performing posts in any feed.
Sort, save and study the content behind your next big idea.
Browser extension + Android app · Start with 10 Reels free
sortsocial / your-browser / discover
In your browser
From scrolling
to a shortlist.
Running extension · sample profile data
Screenshots from the working buildsClick a tab. Explore the workflow.
YOUR FAVOURITE FEEDS. A FRESH PERSPECTIVE.
InstagramTikTokYouTube ShortsAndroid companion
A few clicks. A different perspective.
Find the signal
in your feed.
You know your niche. SortSocial helps you see which ideas are breaking through it.
- 01
Pick a creator or topic
Start from a profile, a hashtag or a search that matters to your brand.
- 02
Bring the best posts to the top
Sort by views, likes, comments or a balanced mix of available metrics.
- 03
Build your next original idea
Save references, understand their structure and make something of your own.
Your research, organised.
One place for every brand and every run.
Made for the way you research
A better feed.
A better starting point.
The details you need, without losing the bigger picture.
Sort by what matters to you
Views. Likes. Comments. Oldest first. Or combine metrics with normalized weights, so one large number doesn’t dominate your research.
Views ↓Likes + shares Outlier score ↗Oldest first ↑
Take a closer look Keep your best references
Select videos, posts and carousel items. Download the available media, save source links or export a sorted CSV.
ReelsCarouselsCSVLinks
Take a closer look Understand the creative choices
Go from a reference to its hook, transcript, visual structure and B-roll. Use your own AI key and review the cost before you analyze.
00:00 Hook00:03 Build00:12 Payoff
Take a closer look From reference to original
Don’t just save it.
Understand it.
Study the opening hook, pacing, pattern interrupts and B-roll. Then turn the structure into a template for your own message.
Bring OpenAI, Anthropic, Google, xAI or Amazon Bedrock credentials. Review the estimate before you send a video.
Explore the creative toolkitYour idea stays yours. AI scores are estimates, not promises of reach.
Your creative research, in focus
OpenAI · Anthropic · Google · xAI · Bedrock
A workspace for your work
Different brands.
One clear process.
For creators
Build a reference library that sharpens your own voice. Find the format, opening or visual idea worth exploring.
See the workflowFor marketers
Keep client research separate. Name each run by campaign and compare creators with useful context.
See the workflowFor creative teams
Share selected links, sorted data and reusable templates. Give your next brief a stronger starting point.
See the workflowFits into your everyday research
Stay in the places
where ideas happen.
Three platforms in your browser. Instagram on your phone.
Posts, Reels and the ideas in between.
Research profiles and Explore results. Collect the available views, likes, comments, shares, reposts and saves. Keep every post’s caption and source with it.
How it works
Shared SortSocial tools · sample collectionSimple pricing. Room to grow.
Big ideas.
Small subscription.
Start with a few Reels. Go deeper when you’re ready.
- Collect up to 10 Reels
- Sort available metrics
- Review your collected references
- AI analysis is included in Pro only
- Full collection access
- Outlier and virality research scores
- Brand workspaces and named runs
- Media downloads and CSV exports
- AI analysis with your own API keys
- 1 browser + 1 Android device
Launch pricing preview. Checkout opens when account and payment services are connected.
AI provider usage is billed separately to your own API account.
Your next idea
is hiding in plain sight.
Give your research a better starting point.
Get SortSocial Browser extension + Android companion